the huddle
Welcome to The Huddle, where every underdog comes to regroup, strategize, and make their next play. Think of it as your digital locker room — a place to sharpen your game plan with proven social media tactics, practical marketing advice, and strategies that help you win without overspending. Here, we’ll cover everything from building your brand voice to running efficient ad campaigns, all designed to help you compete with bigger players and grow with purpose.
Meet the Founder: Justin MacPhee’s Underdog Story
At the heart of Project Underdog sits one core belief: the underdog wins when they trust their game plan. That insight comes straight from our founder, Justin MacPhee.
The Underdog Approach to Social Media: Why Playing Your Own Game Works
Focus on what you do best, stay true to your business identity, and use social media to amplify it, not reinvent it.
Marketing on a Budget: How Underdog Brands Can Win Without Outspending the Competition
Let’s be real: most small businesses don’t have $10k/month to spend on marketing. And that’s okay.
At Project Underdog, we believe in the power of spending smart, not big.
If you’re a small business trying to grow with limited resources, here’s how you can still come out on top.